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Branded V-Play Reality, powered by Zero Latency, this first-of-its-kind virtual gaming offers an exhilarating experience for guests of the new dining and entertainment destination located at Pointe Orlando on International Drive
Orlando, FL – November 4, 2016 – Dallas-based Main Event Entertainment, the nation’s fastest-growing entertainment destination that combines dining, virtual and interactive game play and bowling, will be the first location in the United States to launch a 2,200 square foot free-roam, multi-player virtual reality experience, V-Play Reality, powered by Zero Latency, when the company opens its first Orlando location at Pointe Orlando, in early November. V-Play Reality, powered by Zero Latency utilizes technology created by Australia-based Zero Latency, the pioneer in free-roam virtual reality gaming. This warehouse-scale, multi-player, virtual reality game will be a permanent part of the 45,000 square-foot entertainment complex. 
Main Event Entertainment at Pointe Orlando, the company’s 30th center nationwide and first in Florida, is an ideal place for groups to get together to let their fun out.  The center will also feature other activities including state-of-the-art bowling on twenty ice-white lanes with multicolored LED lighting, a challenging gravity ropes adventure course suspended 9.5 feet over a games gallery with more than 100 interactive and virtual games, big screen TVs and two dining areas, serving innovative American fare and handcrafted cocktails in a high-energy bar and grill or signature artisan pizza at LaBella’s Italian street food.
“Main Event Entertainment has always been the innovator in bowling-anchored entertainment and Zero Latency’s groundbreaking technology allows us to elevate our Eat.Bowl.Play concept to an interactive and immersive experience that cannot be created at home.  There has never been anything else like it in the U.S. until now, at Main Event Entertainment at Pointe Orlando,” notes Main Event Entertainment President and CEO Charlie Keegan.  “Our V-Play Reality experience will immediately be considered bucket-list worthy for both hard-core and novice gamers alike, to Head for FUN and visit our newest venue for a truly unique and stimulating group experience.”
 “Zero Latency game experiences are extremely immersive with free exploration of richly themed and hyper realistic game environments,” states Zero Latency co-founder and CEO Tim Ruse. Zero Latency’s patent-pending motion tracking technology allows natural locomotion along with a perfectly-weighted simulated weapon, and cutting-edge VR gear. “Zero Latency’s unique approach allows for game session lengths and themes to be completely changed instantly, giving operators the flexibility to offer a range of superlative gaming experiences from zombie hunting to space adventure to family-friendly puzzles, which bring players back over and over again.”
V Play Reality, powered by Zero Latency game arena enable players to walk, run, and work their way through wildly different virtual terrains from level to level within a single game.  From breathtaking vistas on wide open rooftops with no place to hide to dense, post-apocalyptic urban settings littered with virtual obstacles that make ideal cover when the zombies start streaming in, players are kept engaged, challenged, and entertained in ways that have never been possible before.
V Play Reality, powered by Zero Latency will include three different game options: Zombie Survival, in which players fight off hordes of attacking zombies; Singularity, a space-themed game that is kid friendly; and Engineerium, a family friendly puzzle game. Players suit up for each game with a computerized backpack and Open-Source Virtual Reality goggles. Optical sensors throughout the game arena picks up each player’s movements and actions. The result is a completely customized and untethered experience that overwhelms the senses and transports players to another world that looks and feels utterly real. Online reservations for V Play Reality will be available at starting Monday, November 14, 2016 for sessions beginning late November, 2016.
About Main Event Entertainment (
Founded in 1998, Dallas-based Main Event Entertainment has 30 centers ranging from 45,000 to 75,000 square feet, Main Event offers a variety of dining options and an infinite supply of fun for people of all ages.  Its unique ‘Eat.Bowl.Play.’ experience features more than 100 cutting-edge, interactive and virtual games, state-of-the-art bowling, a multi-level laser tag arena, virtual reality experiences, a challenging high ropes adventure course, and billiards. Main Event is also a popular venue for group events such as birthday parties, social gatherings and corporate meetings, offering private rooms equipped with the latest audiovisual technology and full-service catering. Corporations, individuals and families consistently rank the centers “Best Place to Bowl” and “Best Party Place.” Head for FUN at Main Event Entertainment.  More information is available at or follow Main Event on Facebook, Instagram or Twitter, with the hashtag #EatBowlPlay.
About Zero Latency (
Zero Latency is the pioneer and global leader in free-roam, warehouse-scale, multi-player, virtual reality gaming.  The Melbourne, Australia, based company, with game arenas on four continents, is fusing creativity and technology to build the most immersive experiences on earth. Zero Latency was named by Fast Company as one of the Top 10 Most Innovative Gaming companies.
Allied Integrated Marketing
Ken Langdon
Maria Wyatt-Uhl
Main Event Entertainment
T. Lynn Jones